"We're Not Ready Yet, But We'll Get There," Says DFDS Boss

The head of the ferry company set to take over Jersey's sailings has admitted the firm is not yet "completely ready" but is confident it will be prepared in time for its launch at the end of the month.

DFDS was awarded the contract to operate Jersey’s ferry services in December, a decision that sparked tensions with Guernsey, which chose Brittany Ferries instead.

Speaking about the transition, DFDS Vice President Filip Hermann acknowledged the challenge of preparing for the takeover in just three months but assured that the company would be fully operational for its first sailing on 28 March.

“This mobilisation phase has been extremely short, and it has taken the entire DFDS organisation to support the process,” he said. “We’re not completely ready yet, but we have a couple of weeks to go, and we will be ready.”

Investment and Recruitment Plans

Mr. Hermann confirmed that DFDS has committed €300 million to invest in new vessels, with plans to introduce three new boats over the next six years. The company is also in the process of hiring over 50 employees in Jersey, including at least 25 former Condor staff.

The initial priority for DFDS, he said, would be ensuring smooth operations, including timely departures, before addressing other challenges. He also reassured islanders that the company’s two freight vessels would provide resilience, even in adverse conditions.

“We believe we have a strong setup that ensures food remains on the shelves,” he added.

Taking Responsibility

Addressing over 200 business leaders and politicians at a Jersey Chamber of Commerce lunch, Mr. Hermann emphasized DFDS’s commitment to the island.

“We want a strong management presence in Jersey,” he said, adding that employees should be empowered to take responsibility if issues arise.

“I want staff to face customers if we get something wrong at the ports,” he said.

The event, described as the largest and fastest-selling lunch in the Chamber’s history, also featured DFDS route director Chris Parker, who defended the company’s use of dynamic pricing on passenger routes.

“We will keep reviewing prices, but we must ensure we run a resilient, sustainable business,” Mr. Parker said, adding that reinvesting in the fleet required financial stability. He also hinted at potential loyalty schemes for islanders, such as a frequent traveler program.

Looking Ahead

Co-chair of the Jersey Hospitality Association (JHA), Marcus Calvani, who attended the event, praised DFDS for its rapid progress despite initially being expected to have six months for the transition.

He acknowledged concerns over current passenger pricing but described them as part of the “teething process” for the new operator.

“We’ve worked closely with DFDS on ferry schedules, and they’ve been incredibly receptive,” he said. “We’re excited to see the first boat sail.”