Jersey Water’s ‘Big Butt’ Campaign Urges Islanders to Save Every Drop A tongue-in-cheek new campaign from Jersey Water is asking islanders to “grab a big butt” — but it’s all in the name of water conservation. The ‘Big Butt’ initiative aims to tackle declining reservoir levels by encouraging households to install water butts and collect rainwater for everyday outdoor use. Current water stocks remain well below the 10-year seasonal average , raising concerns about supply res
