Islanders urged to show greater respect for Jersey’s countryside

Campaign Launched to Protect Jersey’s Countryside Access

Jersey National Park has unveiled a new awareness campaign aimed at preserving the island’s countryside and encouraging responsible behaviour from walkers and visitors.

The initiative, called The Black Sheep series, focuses on safeguarding the park’s network of more than 50 miles of trails, open land, and protected habitats. Organisers say the campaign highlights the impact of seemingly small actions — from leaving marked routes to dropping rubbish — which can harm crops, disrupt wildlife, and strain relationships between the public and private landowners.

Although many assume the North Coast trails are publicly owned, they cross land belonging to more than 50 private owners. Julia Clively, environment manager for the Government of Jersey, said it is vital that visitors recognise this and act with respect.

“People don’t always realise they are walking across private property,” she said. “If you stray from the footpath, you are entering someone’s land — just as if you stepped into their garden. Following guidance helps avoid conflict and protects future access.”

The campaign, developed with support from the Government of Jersey, centres on three key areas: staying on designated paths, protecting sensitive environments, and taking litter home.

Jersey National Park chair Jim Hopley MBE stressed that public access to the island’s beauty spots depends on trust and cooperation with landowners.

“Our ability to enjoy these landscapes is built on mutual respect,” he said. “One careless act can jeopardise that, but a shared commitment to responsible behaviour ensures the park remains open, welcoming, and thriving for everyone.”