DFDS Introduces Clear Flat-Rate Pricing for Freight

DFDS Introduces Flat Rate Freight Pricing to Boost Transparency

Jersey’s new ferry operator, DFDS, has announced a flat rate pricing system for freight, aiming to bring greater clarity to ferry costs.

The Danish firm, which secured the ferry contract through a competitive tender process, confirmed that all importers would now pay a fixed rate, regardless of the volume of freight they transport to the island.

Under the new structure, DFDS will charge a flat rate of £56 per lane metre and £45 for non-time-sensitive goods, including construction materials for large-scale projects. However, the company has yet to provide a precise definition of a "lane metre."

DFDS, set to begin operations from Jersey next month, also revealed its weekly freight schedule, featuring 12 return sailings to the UK and one to St Malo, France.

A More Competitive Market

The company believes that standardizing freight charges will help foster competition and offer businesses more certainty regarding transportation costs.

Carl Walker, chairman of the Jersey Consumer Council, welcomed the move, saying it would give a clearer picture of shipping expenses.

"Previously, consumers had little insight into the actual cost of transporting goods—whether a bag of cement or a loaf of bread. Now, businesses and customers alike will have a better understanding of pricing, allowing for more informed choices."

While some importers may face increased costs under the new model, Walker noted that others could see a reduction. He added that price transparency would ultimately help identify factors driving higher costs in Jersey.

Impact on Prices

Tom Holvey, the government’s chief economist, called the pricing structure "encouraging" and said any short-term price increases should be minimal—likely less than 0.5%.

"This approach promotes competition, enhances transparency in the supply chain, and removes barriers for new businesses entering the market. Over time, it should help keep costs as low as possible for islanders," he said.

A ‘Long-Term Commitment’

DFDS began accepting passenger bookings for its Jersey routes in January, though Chief Minister Kristina Moore previously warned that the transition could face some initial challenges.

Chris Parker, DFDS’s route director for Jersey, expressed optimism about the new pricing model.

"We see this as a significant step forward for Jersey. Our goal is to strengthen trade links while ensuring fair and transparent pricing. We remain committed to refining and improving our services in collaboration with the local community."

As DFDS prepares to launch its operations, businesses and consumers will be watching closely to see how the changes impact freight costs—and, ultimately, retail prices on the island.