Co-op Boss: New Tech Removes Need to Store Customer Data

Co-op Boss Reassures Shoppers: New Age-Check Tech Doesn’t Store Photos

The Channel Islands Co-op has assured customers that its new in-store age verification technology does not store or retain any customer data.

The system, which uses facial age estimation software, has been rolled out across 10 Jersey stores as part of a pilot scheme designed to make buying age-restricted products such as alcohol, tobacco and vapes faster and more secure.

Co-op chief executive Mark Cox said the initiative aims to simplify the process for both shoppers and staff while strengthening safeguards to prevent underage sales.

“It’s a major step forward in making sure products don’t fall into the wrong hands,” he said. “As soon as a photo is processed, all of that data is destroyed — we don’t hold any of it in the background.”

How it works

Shoppers purchasing age-restricted items are asked to take a quick photo using a tablet positioned near the till. The image is analysed by Yoti, a digital identity company, to estimate the customer’s age.

If the customer appears to be over 20, they are automatically approved to proceed with their purchase. Anyone who appears younger is asked to show ID to a member of staff. The trial does not currently include self-checkout machines.

Co-op confirmed that the photo is deleted immediately after processing, ensuring no personal data is stored.

Partnership and rollout

The pilot is being run in partnership with British American Tobacco (BAT), which already uses Yoti’s technology in more than 600 stores across Europe. The Channel Islands trial marks the first time the system has been introduced in the UK.

Mr Cox said he was confident in the collaboration:

“We’re a responsible retailer, and they’re a responsible manufacturer. What we both want to see is fewer age-restricted products being sold to those who shouldn’t have them.”