Boots unveils revamped St Helier store with new beauty brands and wellness services

Boots has reopened its refurbished Queen Street store in St Helier following a major makeover aimed at expanding its beauty, wellness and healthcare offering for Jersey shoppers.

The updated store now features a redesigned beauty hall and the introduction of several premium brands making their debut on the island, including Dyson, Shark, Laneige, NARS, Kylie Cosmetics and Bumble & Bumble.

Luxury haircare ranges such as Kérastase, Aveda, Matrix and Wella Professionals have also been added as part of the refurbishment.

Alongside the beauty expansion, the store has introduced a dedicated hearing care centre offering hearing tests, consultations with qualified audiologists and advice on hearing aids.

Boots said the refurbishment forms part of a wider investment programme upgrading health and beauty stores across the UK.

Store manager Brendan Moran said the retailer had been serving Jersey for more than a century and was pleased to continue expanding its services for island customers.

“Boots has proudly served the Jersey community for 130 years,” he said.

“The refresh gives us the space to elevate our premium beauty and hair offer while also improving the overall shopping experience.”

Customers will still find established Boots ranges including No7, Liz Earle, Soap & Glory and the retailer’s own-brand products.

The store also employs a team of pharmacists, pharmacy technicians and beauty specialists to support customers across health and cosmetics departments.

The refurbished Boots store is located at 23 Queen Street in St Helier and is open Monday to Saturday from 8.30am to 6pm.